By Roberto Blanco
By this time, calculator in hand, the programming director Adrián Suar seeks solutions to reverse the deterioration of the nine-hour rating Channel grid 13 which lost Monday to Friday with Telefé programs.
The level as a July hearing recovered by the channel of the balls left without immediate answers to his eternal rival, he did not even wide enough to win the prime time of the hand of their tanks, " Showmatch "and" For Love You. "
The final leg of the first half of August, adding benefits Telefé follows up with the evening hours, weekends and some tenths scratching at prime time, enough to secure the leadership.
Suar, under this scheme complex, began to move tabs to reduce the benefits of Telefé and now the battle moved to the days when it mattered less to compete at Channel 13 a few months ago, on the weekends.
This is due to the great start of the new reality of the canal of San Cristobal, "Talento Argentino" that caresses the 30 points and suggests that winning will be even before the return of the classic Sunday night: "Football first." The program leading Mariano Peluffo, which still has plenty of material to cut, could have a second airing weekly on Wednesdays, and could equip the average prime time.
The letter is kept with great zeal by the people of Telefé which now denies that this will happen, but Asteriscos.Tv is in a position to advance what will happen before the end of August.
Channel 13 moved the grid on Saturday and announced in an hour "TVR"-now at 21:00 and then deliver on its new day and time (23:00) "Argentinos by name" to try to beat the winner of last weekend: "Zapping".
Telefé For its part is not resting on our laurels and the end of "Talento Argentino" on Sunday will add a extra edition of "zapping" in order not to lose in the last hour of the first day of the week .
Constitution have strong stakes in the coming weeks as will the release of "Skating for a Dream," Boca Juniors matches the Recopa Sudamericana and the Copa Sudamericana, plus the new test of the evening: "Four by Four. "
Telefé is saved for those moments, "Something must have done, part 3" and the return of "Idol" before the end of the year and the new comedy by Sebastián Ortega. "The success of Mr. Pellps."
War no doubt continue in the coming months, but in this series of media battles the mother of them have not evolved, simply because the salt of this dispute is that the two channels remain as the owners of the advertising pie.
are needed, are enhanced, it is true, but both combat can bring injured and are the numbers that definitely marked the real winner, but not the rating, but the financial accounts. It seems that there is also the winner with authority is Telefé.
SOURCE: ASTERISCOS.TV
SOURCE: ASTERISCOS.TV
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